Industry: Roofing Location: Castlebar, Ireland Services: Technical SEO, Local SEO, Content Strategy, Link Building

The Starting Point

This roofing company’s website had minimal organic presence when the project began in mid-February. Search visibility was inconsistent, with low and sporadic impressions and clicks, and no clear local SEO foundation in place to support consistent lead generation from organic search.

What I Did

• Full technical SEO audit and ongoing fixes to support consistent crawling and indexation
• Local SEO build-out for Castlebar and surrounding service areas, including Google Business Profile optimisation
• Content strategy built around roofing services, seasonal demand, and local search intent
• Sustained link building campaign to build domain authority over the long term
• Continuous on-page refinement across key service and location pages

The Timeline

Tracked over a sustained, multi-year campaign from December 2021 through to early 2023, reflecting long-term compounding SEO growth rather than a short-term push.

Industry: Property Maintenance Location: Galway, Ireland Services: Technical SEO, Local SEO, Content Strategy, Link Building

The Starting Point

Before this engagement, the property maintenance company’s website was generating 490 clicks and 39.7K impressions over a full month, with an average position of 38 and a CTR of just 1.2%. The business relied heavily on word of mouth and had almost no consistent organic lead flow from search.

What I Did

• Technical SEO audit to resolve crawlability and indexation issues limiting visibility
• Local SEO optimisation including Google Business Profile and service-area page structure
• Content built around the specific property maintenance services offered, mapped to local search intent
• Link building to strengthen domain authority within a realistic, relevant link profile
• On-page improvements across service pages to improve both rankings and click-through rate

The Timeline

Comparison period covers one month of active SEO work (15 September to 16 October) against the prior baseline period (1 July to 31 July).

Industry: Dentist Location: Boise, Idaho, USA Services: Technical SEO, Local SEO, Content Strategy, Link Building

The Starting Point

This Boise-based dental clinic had a website that was live and functional but barely visible in search. On the day the project started, the site was generating just 16 clicks and 757 impressions in a single day, with an average position sitting well outside the first page for most relevant keywords.

The practice had no structured local SEO presence, thin content across service pages, and no clear strategy connecting the website to actual patient enquiries.

What I Did

• Full technical SEO audit covering crawlability, indexation, site speed, and on-page structure
• Local SEO build-out including Google Business Profile optimisation and location-relevant service pages
• Content strategy targeting commercial dental keywords by procedure and by surrounding service areas
• Link building focused on relevant, local authority sources rather than volume
• Ongoing on-page improvements to title tags, headings, and internal linking across key service pages

The Timeline

Tracked from late May through to mid-November, roughly six months of consistent execution and monthly reporting.

The Results

• Total clicks: 10.1K
• Total impressions: 387K
• Average CTR: 2.6%
• Average position: 20.2

The growth curve shows a clear and steady upward trend from project start, with both clicks and impressions climbing consistently month over month rather than spiking and dropping. This is the kind of compounding growth that comes from technical fixes and content work reinforcing each other over time, not a short-term ranking spike.