CASE STUDY 02 — TECHNICAL SEO

Mursalin Sany

AI Local SEO Consultant

Industry: Property Maintenance Location: Galway, Ireland Services: Technical SEO, Local SEO, Content Strategy, Link Building


The Starting Point

Before this engagement, the property maintenance company’s website was generating 490 clicks and 39.7K impressions over a full month, with an average position of 38 and a CTR of just 1.2%. The business relied heavily on word of mouth and had almost no consistent organic lead flow from search.


What I Did

  • Technical SEO audit to resolve crawlability and indexation issues limiting visibility
  • Local SEO optimisation including Google Business Profile and service-area page structure
  • Content built around the specific property maintenance services offered, mapped to local search intent
  • Link building to strengthen domain authority within a realistic, relevant link profile
  • On-page improvements across service pages to improve both rankings and click-through rate

The Timeline

Comparison period covers one month of active SEO work (15 September to 16 October) against the prior baseline period (1 July to 31 July).

The Results

  • Total clicks: 4.04K — up from 490, a 724% increase
  • Total impressions: 179K — up from 39.7K, a 351% increase
  • Average CTR: 2.3% — up from 1.2%
  • Average position: 30 — improved from 38

This is one of the fastest visibility shifts in any client project to date. The combination of technical fixes and local optimisation removed barriers that had been suppressing the site’s visibility for months, allowing rankings and clicks to move quickly once those blockers were cleared.

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    About

    I’m Mursalin Sany – AI Local SEO Consultant with 4+ years of experience helping local businesses, service providers and e-commerce brands get found on Google, rank on Google Maps and show up inside AI-powered search platforms like ChatGPT, Gemini and Google AI Overviews. I am a verified freelancer on Upwork and work with clients across the UK, USA, Canada, Australia, Ireland and the Middle East.

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