Industry: Dentist Location: Boise, Idaho, USA Services: Technical SEO, Local SEO, Content Strategy, Link Building

The Starting Point

This Boise-based dental clinic had a website that was live and functional but barely visible in search. On the day the project started, the site was generating just 16 clicks and 757 impressions in a single day, with an average position sitting well outside the first page for most relevant keywords.

The practice had no structured local SEO presence, thin content across service pages, and no clear strategy connecting the website to actual patient enquiries.

What I Did

• Full technical SEO audit covering crawlability, indexation, site speed, and on-page structure
• Local SEO build-out including Google Business Profile optimisation and location-relevant service pages
• Content strategy targeting commercial dental keywords by procedure and by surrounding service areas
• Link building focused on relevant, local authority sources rather than volume
• Ongoing on-page improvements to title tags, headings, and internal linking across key service pages

The Timeline

Tracked from late May through to mid-November, roughly six months of consistent execution and monthly reporting.

The Results

• Total clicks: 10.1K
• Total impressions: 387K
• Average CTR: 2.6%
• Average position: 20.2

The growth curve shows a clear and steady upward trend from project start, with both clicks and impressions climbing consistently month over month rather than spiking and dropping. This is the kind of compounding growth that comes from technical fixes and content work reinforcing each other over time, not a short-term ranking spike.