CASE STUDY 03 — LOCAL SEO · ROOFING

Mursalin Sany

AI Local SEO Consultant

A 10x Increase in Search Impressions Over a Sustained Campaign

Industry: Roofing Location: Castlebar, Ireland Services: Technical SEO, Local SEO, Content Strategy, Link Building

The Starting Point

This roofing company’s website had minimal organic presence when the project began in mid-February. Search visibility was inconsistent, with low and sporadic impressions and clicks, and no clear local SEO foundation in place to support consistent lead generation from organic search.

What I Did

Full technical SEO audit and ongoing fixes to support consistent crawling and indexation
Local SEO build-out for Castlebar and surrounding service areas, including Google Business Profile optimisation
Content strategy built around roofing services, seasonal demand, and local search intent
Sustained link building campaign to build domain authority over the long term
Continuous on-page refinement across key service and location pages

The Timeline

Tracked over a sustained, multi-year campaign from December 2021 through to early 2023, reflecting long-term compounding SEO growth rather than a short-term push.

The Results

Total clicks: 12.8K
Total impressions: 840K
Average CTR: 1.5%
Average position: 13.3
10x growth in impressions from the point SEO work began to peak performance

This case demonstrates what long-term, consistent SEO investment looks like when technical foundations, local relevance, and content work are maintained over an extended period. The compounding effect becomes clear in the second half of the campaign, where impressions and clicks both scale well beyond the early growth phase.

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