I am Mursalin Sany, a Technical SEO specialist helping businesses worldwide identify and fix the structural issues that prevent websites from ranking, getting indexed, and converting visitors into qualified leads.
Most websites do not fail because of bad content. They fail because search engines cannot properly crawl, index, or understand the site. Technical SEO is the foundation that everything else depends on.
A technically clean website is not just good practice. It is the difference between a site that compounds in authority over time and one that stays stuck despite strong content and good backlinks.
I carry out every technical SEO audit and implementation directly — no juniors, no outsourcing. Every fix is documented and prioritised by commercial impact, not by severity score alone.
Technical SEO is the process of optimising the non-content elements of your website so that search engines can efficiently crawl, index, and understand every page.
It covers everything from how your site is structured and how fast it loads, to how search engines interpret your URLs, redirects, canonical tags, and schema markup.
Without a strong technical foundation, even the best content strategy and link building programme will underperform. Technical issues create invisible ceilings on your rankings.
Common technical SEO problems that silently kill rankings:
I audit how search engines crawl your site and identify pages being blocked, wasted, or ignored. Robots.txt review, XML sitemap audit, crawl budget analysis, and orphaned page identification — all fixed and documented.
A clear site structure distributes authority to the pages that matter most. I review your URL structure, navigation, breadcrumbs, and internal linking to ensure authority flows to your priority service and product pages.
Redirect chains, redirect loops, soft 404s, broken internal links, and server errors are identified and resolved cleanly. Especially important after migrations, theme rebuilds, or platform changes.
Incorrect or missing canonical tags cause search engines to split authority across duplicate versions of the same page. I audit and fix canonicals, parameter handling, and pagination rules across the full site.
I audit Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift across key templates. Fixes are prioritised by pages with the highest traffic and conversion value.
I implement and validate schema markup to help search engines understand your pages and earn rich results — including LocalBusiness, Service, FAQ, Organisation, and Product schema where relevant.
Market and language targeting, hreflang mapping, and indexation control for multi-country stores.
For sites targeting multiple countries or languages, I implement hreflang tags correctly to ensure each market sees the right version of your content.
Technical SEO improvements do not always produce overnight ranking jumps. What they do is remove invisible ceilings that have been limiting your site’s growth — and the compound effect of those fixes builds over time.
Keyword research and mapping, search intent validation, faceted navigation control, filters strategy, internal linking improvements, and anchor text planning.
Unique copy guidance, product descriptions at scale, structured data, review markup, image SEO, and template fixes at scale.
Canonical tags, parameter handling, pagination rules, and indexation safeguards to reduce thin content and duplication risk across variants and filters.
Crawlability, indexation control, site architecture, Core Web Vitals, site speed, robots.txt rules, log file checks where available, and hreflang where relevant.
Keyword research and mapping, search intent validation, faceted navigation control, filters strategy, internal linking improvements, and anchor text planning.
Unique copy guidance, product descriptions at scale, structured data, review markup, image SEO, and template fixes at scale.
Canonical tags, parameter handling, pagination rules, and indexation safeguards to reduce thin content and duplication risk across variants and filters.
If your website is not ranking the way it should, technical issues are likely part of the reason. I will find them, prioritise them, and fix them — tied to rankings, traffic, and revenue.
Technical SEO focuses on how search engines access, crawl, and index your website — site structure, speed, redirects, and schema. On-page SEO focuses on the content of individual pages — titles, headings, keywords, and internal links. Both are necessary. Technical SEO creates the foundation; on-page SEO builds on top of it.
Common signs include pages not appearing in Google despite being live, rankings dropping after a site rebuild, slow page load times, or GSC showing coverage errors and excluded pages. A technical SEO audit will surface the specific issues.
Yes. WordPress is the most common platform I work on — including sites built with Elementor, Rank Math, WooCommerce, and various theme frameworks. Plugin conflicts, canonical issues, and crawl bloat are the most frequent problems I resolve on WordPress.
Many technical fixes show results within 2 to 6 weeks as Google recrawls and reindexes affected pages. The timeline depends on how frequently Googlebot crawls your site and how significant the issue was.
Yes. All technical changes are documented clearly so your developer can implement them cleanly. I can also carry out implementation directly in your CMS where access is provided.
Request a free technical SEO audit using the form on my contact page or email contact@mursalinsany.com directly. I will review your site and confirm the scope within 48 hours.
I’m Mursalin Sany – AI Local SEO Consultant with 4+ years of experience helping local businesses, service providers and e-commerce brands get found on Google, rank on Google Maps and show up inside AI-powered search platforms like ChatGPT, Gemini and Google AI Overviews. I am a verified freelancer on Upwork and work with clients across the UK, USA, Canada, Australia, Ireland and the Middle East.
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